Why call them ‘Big-box Churches?’ For years, we have watched large chain stores like Lowe's, Home Depot, and Walmart arrive in cities, towns, and villages, offering ‘more for less.’ It doesn’t take the average consumer long to realize that the motto is true; more can be purchased for less. And thus the switch is quickly made from hometown hardware store to the global purchasing power of the chain. Clothing shops, hardware stores, variety and specialty venues start closing because they cannot compete with the streamlined, cut-down, mass appeal of the chain store and its slick advertising. Over the years, these large-scale operations managed from HQ, with their cheap, imported goods, have been nicknamed ‘Big-box Stores’ because that is how they receive their large quantities of imported goods. I have observed parallels between this phenomenon and that found in some in the mega-church movement — orders from HQ, instant funding, slick marketing, aggressive competition, and imported preaching and/or doctrine.